B Unbelievable - SS21

Client: Reebok x Cardi B
Experiential
Design
Product Design
Fulfillment
Manufacturing
Still Photography

We hit off the 2021 SS season with a bang and created another interactive shoe box for Cardi B and Reebok. This one was also inspired from the mouth icon — a symbol of speaking your mind and moving through life unfiltered! This collection featured all new sneakers, as well as her first ever apparel drop. The anything-but-ordinary wardrobe had blinged out lips, a furry tongue, light up buttons, and a wacky funhouse mirror that took the selfie game to a new level.