How We Build Now
In an inspirational brand film, and a series of more detailed demo films, we layed out how Owens Corning is Building Now. We took a multimedia approach featuring state-of-the-art futuristic buildings that were strong, light, durable, and flexible. Our team employed lots of different design cues and approaches, tied together by common motifs. We created something direct and clear, but ultimately let Owens Corning’s work speak for itself.