All The Fun

Client: Mini
Experiential
Design

The Mini brand is all about fun, and they wanted to bring that message to the 2022 LA Auto Show with their EV lineup. With that mandate in mind, U&U designed and fabricated an EV charger in the shape of a 9 foot tall RC controller, making the full sized Mini Cooper SE look like a true miniature RC car and enticing other EV drivers to bring a little more fun to the charging experience. The controller’s designed is inspired by the design of the EV Mini Cooper SE, from the white coloring with black contrasting roof to the wheel on the side made of an actual mini wheel and tire assembly. While waiting for their vehicle to charge, drivers could engage with a 10-inch screen on the base of the charger playing Mini content. After the LA Auto Show the controller went on tour to several dealerships across California.