Diablo IV Launch

Client: The Game Awards
Experiential
Design
Live Show Direction
Product Design
Manufacturing

This was a massive undertaking in partnership with Activision Blizzard + GUT for the launch of their new game Diablo IV at The Game Awards 2022. The event consisted of a glam cam activation outside the award show we dubbed the “pentacam” as well as an award show performance by Halsey.  U&U designed and fabricated hundreds of pieces of wardrobe and props for use during the activation and performance as well as gift packages for influencers that we fulfilled. We designed and fabricated the structure for the pentacam, as well as the pentacam podium and custom blood wall backdrop that featured blood running upward, defying gravity.